Last week I decided to go through my old blog posts, which had quite a negative impact on my general confidence about my content and I had a little meltdown on the blog. After receiving lots of good advice from the blogging community I decided to ignore my initial knee-jerk intention to delete hundreds of posts that I considered to be inferior and instead spend a bit of time recycling some of my earliest articles.
There were a number of reasons for this:
1. My blog is nearly four years old, and I have a much bigger audience than when these posts were originally published. I wanted to reach my newer audience who would not have seen them.
2. My writing style has changed and my earlier offerings aren’t consistent with the quality (at least, in my opinion) that I produce now.
3. My lifestyle has changed for the better. The negative tone of some of the posts are no longer relevant to my general mindset.
4. Some of the information in the posts was completely outdated and I wanted to create things that would be evergreen ie. consistently relevant and popular.
5. My technical knowledge of blogging, social media and promotion is far better than it was, and I wanted to see if I could use this knowledge to make the most out my older posts.
I realised that the perfect opportunity to start this would be on International Women’s Day. One of the very first posts that I wrote was 46 Reasons Why Women are Amazing, which did well when first published. However, in the maniacal rush that I created many of my posts at the time, the content was silly, vapid and conveyed completely the opposite message that I wished to portray, and when I re-read the post I physically cringed at some of the things that I had written. So, I decided to get other bloggers involved and ask them a question, including their responses in the post. I then created a pinnable image, tagged it effectively using keywords and then sent it out all across my social media.
The result? I had an evergreen post that I was felt more comfortable with, I had introduced the post to my newer audience and my views were four times higher in a single day than when it was first posted.
Want to recycle old content? Here are some hints and tips that may help:
- While it may sound obvious, rewrite an article almost from scratch, correcting your grammar and making it better.
- Update tags, categories and keywords.
- For those of you on WordPress, reblog your older posts. WordPress .com has an easy reblog button – remember that this is useful for sharing your own posts again as well as those of others.
- Update blogging advice posts with your new things that you learn in your blogging journey.
- Similarly, with tip posts, how-to guides, tutorials and listicles, add in or change newly learned information to make sure that it remains up-to-date and relevant.
- Ask other bloggers to contribute, or use an old post as a guest post on another site.
- Create a summary post – linking in a selection of your favourite older posts that your newer audience may not have seen.
- Remove time-specific dates and references.
- Advertise your favourite older posts in your sidebar.
- If you have written about a specific event or experience, create a response post to your original article (linking the old post in), with an update.
- Update your images to make them suitable for your social media accounts – Canva offers options of different sizes for easy creation of effective and consistent images that can attract new readers to your posts.
- Promote older posts regularly across social media. Pin, tweet, stumble, flip and share on your Facebook page. Put old posts in blog link-ups and in Facebook group promotion threads.
- Repurpose content in the form of a beautiful image, or vlog, or infographic.
What about you guys? Do you recycle your old content?
You can also find me on Twitter and Tumblr @suzie81blog, and don’t forget to check out my Facebook page http://www.facebook.com/suzie81speaks, my Pinterest page http://www.pinterest.com/suzie81speaks and my Instagram page http://www.instagram.com/suzie81speaks.