Every so often, something on the internet really takes off, and as per usual, I am one of the last ones to hear about it.
Over the last few days, I have been following the saga surrounding Cracker Barrel in the US, a man named Brad and his wife.
Brad was incensed after his wife was allegedly fired from her job at a branch of Cracker Barrel after being told that she ‘wasn’t working out,’ despite the fact that she had worked there for eleven years. He took to his own Facebook page at the end of February after contacting the company for an explanation and received no response, which quickly went viral when he posted a similar thing on Cracker Barrel’s Facebook page.
Since then, a #JusticeforBradsWife campaign has been launched all across the internet. The Cracker Barrel Facebook page has been inundated with thousands of comments, someone has edited the Wikipedia page to ‘Number of Employees’ to ‘70,000 minus Brad’s wife’ and the hashtag has spawned a whole host of tweets and memes, a change.org page and a parody Twitter account.
Cracker Barrel doesn’t appear to have made a comment on the situation as yet, but I’m interested to see how this one turns out… I’m certainly not advocating the vandalising of their digital pages, but it serves as yet another reminder of just how powerful the internet can be.