I’m a huge fan of doing this, and Elena’s post explains in great detail how to make it as effective as possible! Please don’t like or comment on my reblog – hop on over to Elena’s blog and say hello!
In the beginning, bloggers eagerly jump right in without giving too much thought about the whole process of blogging. And sometimes that is a really good thing. Posts turn out to be raw and honest. However, they also tend to be short on information and word count, not to mention, visually unappealing. If you are anything like me, some of those first articles make you cringe.
Your style of writing, your brand, maybe even your niche has changed since those early days. Your first instinct may be to delete those posts, but that would create 301’s unless you take the time to create redirects. If there is even a hint of value, you should try to update your posts instead. Updating old posts can literally double your traffic overnight if you take the time to do it right. Especially if the post was received well when it was originally published.
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