What is a Hashtag?

A hashtag, put simply, is a label or category that allows others to find something within a specific theme or content and are primarily used on Twitter and Instagram. Once you have copied a URL or used the share button on a post, hashtags can be used to direct your post towards the people you want to read them. On Twitter you can use a hashtag for everything – #cats, #dogs, #football, #sandwiches – but as a blogger the main focus is to use categories that will gain interest in your content and grow your readership and traffic.

Using Trending Hashtags

Trending hashtags are the most popular things on Twitter at a particular moment in time  and at several points in the last few years I have written a post about a topic while it was trending, with immediate effect on my traffic once it was posted.

You can find the trending hashtags in your search section of Twitter – the 20 most popular ones will automatically appear. If something is trending, take the opportunity to base a post around a hashtag and tweet it out. Continue reading →