Instagram Rules: The Essential Guide to Building Brands, Business and Community

Instagram Rules: The Essential Guide to Building Brands, Business and Community 2

This post contains affiliate links, which means I receive a small amount of money if you make a purchase from any of the Amazon links included.

As with most areas of social media, I was seemingly behind the rest of the world in realising the power of Instagram as a marketing tool. I’ve actually had an Instagram account since 2015, back in the days when (at least, from my perspective) the platform was primarily a place to share some nice photos, add a snazzy filter and throw in a few hashtags. I’ve had moments over the years where I have made attempts to do something with my Instagram, but it was easy to become disheartened when I didn’t see immediate results. If I’m honest, after a while I paid it little attention. Continue reading

How to Deal with Comparisonitis

How to deal with comparisonitis 1

Comparisontis, the compulsion of comparing your accomplishments to those to others is the worst, but is not a new concept – keeping up with the Joneses is an idiom that is well-established within the English vocabulary. While it is a rather ridiculous (and immature) notion, it’s a surprisingly easy mindset to develop into once it has started and at its most extreme comparisonitis has the ability to rob us of our self-esteem, leave us feeling depressed and anxious and become judgemental towards not just ourselves, but those around us.

I’ve been blogging and working in social media management for a number of years and for the most part it has been an amazing experience. I love my job – I usually wake up in a morning excited to start work, and there’s almost nothing better than the feeling that accompanies a sudden wave of inspiration, a new-found connection or a well-received response to a piece of content.

While I’m fortunate to be doing something that I enjoy, the consequences of turning a favourite hobby into a source of income means that time spent, perspectives and goals shifted from a hobby to a business mindset. Of course, this is necessary to ensure continued success, but when the majority of my day is spent online I found that the cold doubt of comparisonitis was gradually starting to creep in, especially over the course of this year.

I have always had role models and mentors that I have looked up to and respected within the blogging world, but for the majority of my blogging life I have largely been unaffected by it, usually preferring to follow my own schedule and content in a way that suits my lifestyle. However, in recent months I became more aware of the negative feelings that accompany comparisonitis as I was working my way through my daily checklist and planning my content. Continue reading

Daily Gratitude Challenge Day 4: The Greatest Advice I’ve Ever Received

In an effort to inject some positivity into my daily mindset and the online world I have created a Daily Gratitude Challenge and I am inviting everyone to participate. If you have missed my introductory post that explains the challenge and maps out the daily post schedule, visit here.

Daily Gratitude Challenge Day 4 Greatest Pieces of Advice

Day 4 of the Daily Gratitude Challenge focuses on advice. Whether the advice we receive comes directly from the words and actions of family, close friends and colleagues or from books, TV and films, people in power or celebrities, I have taken advice from all areas of my life and am grateful for it. Continue reading

Taking the Blogging High Road

‘When they go low, we go high…’

It’s become somewhat of a slogan for Michelle Obama, who first used the phrase during an incredible speech at the 2016 Democratic National Convention – taking the high road and doing the right thing, even when it isn’t easy. 

While Michelle may be able to rise above it, I (however much I admire her), still find it one of the most difficult things to do. Fool me once, shame on you. Fool me twice, shame on… well, I won’t have forgotten what you did the first time so you won’t get the chance to even think of fooling me again. 

I’m admittedly highly strung, easily rattled and have become more outspoken – even more so as I age – and as a result I find it enormously frustrating to have to keep my mouth shut and walk away when I see something that I believe to be untrue or unfair. Now that I’m self-employed I have to regularly check myself in what and how I say things because essentially, I’m on my own. 

Unfortunately, especially when working online, a thick skin and the ability to take the high road is part of the job description. It’s a confusing world to be a part of – particularly in the fact that every aspect of content creation and interaction has the ability to be edited to show the best possible side to a potential audience. This seemingly deceptive nature of blogging and accompanying false sense of security and anonymity that a computer screen provides enables a person to say whatever they want, whenever they want, often without the same fear of consequence or reciprocation that they would be held accountable for in the real world. The longer you inhabit the online world, the more common it is to witness and potentially get sucked into the self-entitlement, angst and outrage that populates the blogosphere and social media platforms on a daily basis. In fact, there are entire blogs and YouTube channels dedicated to it – ‘Drama’ content that focuses on the quarrels and spats going on between influencers. Continue reading

Simple and Effective Ways to Build Healthy Habits

Simple and Effective Ways to Adopt Daily Healthy Habits

As my workload has increased over recent months I have found that my general feeling of anxiety and overwhelm has grown with it. I have recognised the fact that I easily slip into a familiar and comfortable rut when I feel like this, and so I have had to develop a consistent routine and adopt healthy habits to continue to be productive and motivated. Everything is instantly easier when done in moderation, and so I have taken the time to make sure that these daily habits are broken down into small chunks, becoming part of my routine instead of perceiving them as extra tasks to add to my permanently large lists. Here are some healthy habits that I have incorporated into my day.

Mindfully focus on the positive. I have a specific set of mantras and quotes that I remind myself of each morning.

Wake up earlier, even if it just by fifteen minutes. While the prospect of dragging yourself out of a warm comfy bed is the last thing that most of us want to do (particularly if you already have an early start), but those extra minutes will give your brain chance to wake up for the day. Use the time to stretch, do some deep breathing or meditation exercises. I also avoid using the snooze button.

Plan, plan and plan some more. I’ve mentioned on more than a few occasions about utilising a Bullet Journal Notebook to help organise my mind and daily activities. I use a daily tracker for my client jobs, a monthly calendar to keep an overview on upcoming events and activities and a daily log for individual tasks that I need to complete. Before I go to bed I fill out the tracker for the work I have completed (which takes five minutes as it is simply filling in some boxes), look over my monthly calendar and then write my jobs list for the following day in my daily log section. This means that I have a general idea of what I need to do when I start work and saves me the time (and inevitable anxiety) of having to figure out a plan when I have just woken up. Here’s a great post on useful Habit Trackers to develop in a Bullet Journal.

Develop a routine, schedule your time and avoid sabotaging yourself. Procrastination is a huge time waster – block out what you need to achieve and give yourself a reasonable time frame to do it, focusing on just one thing.

Continue reading

14 Ways to Avoid Procrastination

14 ways to stop procrastination  - stop procrastinating and learn how to be more organised

I’ve often referred to myself as the Queen of Procrastination. It has been a problem that began in early adulthood – finding anything and everything I possibly could do instead of something that was important, effectively becoming extremely proficient at doing nothing. Don’t believe me? Here’s how I regularly wasted my time when a deadline was looming.

My procrastination was always at its worst when:

  • I knew that a task wouldn’t be an easy or short process.
  • I found something difficult.
  • I was rebelling against something or someone because I don’t like being told what to do, even if the person telling me to do something was myself.
  • I had to go through the process of learning something new before I even began.
  • I found it boring and/or monotonous, making it become a chore.
  • I wasn’t under pressure with an impending deadline and/or wasn’t accountable to anyone else. 
  • I was frightened of failing. 

Continue reading

How to Deal with Burnout

How to deal with burnout, depression and mental health

Generally, I have a very blessed and wonderful life, but I’ve always been quite open about that fact that I suffer from depression. These ‘down days’ are always impossible to pre-empt, sometimes not appearing for weeks or even months at a time, but over the years I’ve been able to develop coping mechanisms in order to maintain some sort of functionality when a depressive episode strikes. 

This year, however, the down days were increasingly more extreme and lasted for much longer periods of time. I was dealing with a number of negative and stressful situations in both my personal and professional life over a number of months and was struggling with feelings of pressure and de-motivation, but I began to find myself unable to complete even the most menial of tasks. I didn’t particularly want to go outside, my appetite increased and I began comfort eating excessively, I felt physically and mentally tired all the time but couldn’t sleep, I felt physically unwell, eventually developing laryngitis which took several weeks to recover from, I couldn’t concentrate to the point where I even forgot what I was saying mid-sentence. I even started to lose interest in the creative things that made me happy, becoming disillusioned with my own blog and the community. For me, feeling low was part of life that I had learned to accept and work with when I needed to, but when the bad days turned into bad weeks I knew that there was something wrong.  Continue reading

50+ Frugal Ideas to Save Money and Organise Your Finances

Frugal and thrifty ideas to help you organise your finances and save money

Budgeting, saving money and making wise financial decisions was never really something that I was particularly good at. However, a change in my job meant a significant drop in my monthly earnings, forcing me to adapt to a different lifestyle in order to be able to live happily within my means.

Admittedly, my situation was substantially easier to make changes than those with large mortgages and children, but I still had quite a few financial responsibilities that needed to be covered, along with the monthly rent and bills. It took some time, but advanced planning and organisation really helped me to stay on track… Continue reading

How to Create Evergreen Blog Content

How to create evergreen blog content

There are two types of content that I usually post on my blog:

Daily Experiences – things I see and do, journal-type notes, general thoughts etc. These posts are generally just for fun – I write them for enjoyment and they keep within the original purpose that the blog was intended for: therapy. I don’t pay much attention to SEO, keywords or images as I know that these sorts of posts will be seen over a period of about a month and then will be considered to be out of date. Essentially, non-evergreen content that has an expiration date.

Evergreen Content – posts that will be generally relevant over long periods of time and aren’t necessarily specific to my own life. Within these I am much more focused on keywords and SEO techniques, I spend a much longer period of time crafting beautiful and pinnable images and I make sure that I link to other relevant posts. I also focus heavily on these sorts of posts across my social media sharing, often resharing them at intervals to give them a boost in promotion at a later date. Continue reading

Props Under £20 for Creating Beautiful Blog & Instagram Images

Props under £20 for creating blog and Instagram images

This post contains affiliate links, which means I receive a small amount of money if you make a purchase from any of the Amazon links included

I’m certainly not a photographer by any means (that is more of The Bloke’s passion than mine), but one of the things that I enjoy doing in my free time is experimenting with props and different flat lay images that I can use for my blog and social media.

I’ve written about creating beautiful flat lay images before, but this was more about the process of how to set them up. Since then, I’ve received lots of questions asking about prop and budget ideas from others who want to create their own but don’t want to spend a fortune doing so.

There’s a million different advice posts and tutorials on the subject, but what I’ve discovered when trawling through a some of them is that many have splashed out on different lighting rigs and light boxes, backdrops and props and use an expensive SLR camera. Continue reading