There are two types of content that I usually post on my blog:

Daily Experiences – things I see and do, journal-type notes, general thoughts etc. These posts are generally just for fun – I write them for enjoyment and they keep within the original purpose that the blog was intended for: therapy. I don’t pay much attention to SEO, keywords or images as I know that these sorts of posts will be seen over a period of about a month and then will be considered to be out of date. Essentially, non-evergreen content that has an expiration date.

Evergreen Content – posts that will be generally relevant over long periods of time and aren’t necessarily specific to my own life. Within these I am much more focused on keywords and SEO techniques, I spend a much longer period of time crafting beautiful and pinnable images and I make sure that I link to other relevant posts. I also focus heavily on these sorts of posts across my social media sharing, often resharing them at intervals to give them a boost in promotion at a later date. Continue reading →