Zoella: When Success Breeds Jealousy


I’m 32 years old, and I’m not exactly what would be considered to be educated in up-to-date fashion and beauty. Indeed, my own fashion sense mimics that of a 15 year old boy, and when this is combined with frizzy hair that Monica Gellar would be proud of and make up that looks like it has been applied in a quickly moving car on a bumpy road I project an overall sense of ‘never mind, at least she tried’ when I leave the house each morning. Because of this, I don’t follow many beauty and fashion blogs or vlogs, namely because the content doesn’t often relate to my lifestyle.

However, there is one particular vlog that caught my attention about a year ago: Zoella. While I had nothing in common with her, I found myself glued to a number of her videos simply for one reason: I like her, and from the numbers she’s acquired on her YouTube account, so do over 6 million others. She’s positive, she exudes a happy and sparkly personality and above all she seems to genuinely enjoy what she does.

Recently, Zoella has started to appear everywhere here in the UK. She has her own make up line, she has become a spokesperson for Mind, a mental health charity, after discussing her own issues with anxiety, she’s recently been the recipient of two Teen Choice Awards, her YouTube following grows daily and she deserves every bit of it. She’s a nice girl with a positive message to lots of young people, and it’s nice to see that, for once, somebody is being represented as a role model for all of the right reasons.

However, as it always seems to be with the British Press, I was disheartened to read a rather unprovoked and scathing article in The Independent that openly attacked Zoella, hiding behind the premise of debating the mixed messages that she appears to give out to her fans. While I can concede that the writer made one or two valid points on these contradictions, (and am trying to avoid going all Belieber about it), I was infuriated by the fact that the majority of the article served no purpose other than to belittle a young woman who has made a success of herself.

Unfortunately, success often breeds jealousy.

The world is full of stories that need to be told every day – war, poverty, famine, abuse, cruelty, triumph – isn’t it about time that these columnists started focusing on these issues rather than wasting their talents on trying to bring others down?

You can also find me on Twitter and Tumblr @suzie81blog