For those of you who follow the blog regularly you’ll know that The Bloke enjoys a lot of the perks that the blog affords me, particularly when it involves reviewing a restaurant, piece of tech equipment or a show. There are certain elements, however, such as make-up samples and beauty products that he has never got as excited about – this is a guy who can’t differentiate between eyeliner and lipstick (mainly because he doesn’t wear either) – so when I was asked to try out a new fragrance for men, he stepped up and got his review hat on to test it out for me.
As a woman, I’m quite picky when it comes to men’s fragrances, as I find many of them to be rather strong and overpowering (particularly when half a bottle is used on one go as many of my teenage students do), and The Bloke only wears aftershave when we go out, so I was interested to find out what he (and I) thought.
Gruhme No.14 (which retails at £45), is the second in the brand, and is labelled as a more concentrated version of their original fragrance (14% instead of the 10% of the original). It is the brainchild of Rob Hallmark, a former corporate lawyer who developed his own men’s products after finding it difficult to identify with a prominent male brand. It’s already proving to be a hit, winning the Beauty Shortlist Award for Best Masculine Fragrance. Continue reading