I love London. I’m lucky in that I live 90 minutes away on the train and, when booked in advance, tickets are pretty cheap. The Bloke and I used to visit three or four times a year before the pandemic, usually staying overnight. We would take a section of London that we had never visited before and I would map out ideas of things to see and do.
Now that there aren’t any more restrictions, I have very tentatively started to visit again. Our last trip was last September for my not-quite 40th birthday, and I went on a shorter trip with my mum a little while ago.
I have noticed a huge difference in the last decade of how Instagram has become an integral part of the marketing strategy for many cafes and restaurants. Flower walls, neon signs, even highlighted sections on menus advertising ‘Instagram-worthy’ dishes and drinks have appeared.