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As with most areas of social media, I was seemingly behind the rest of the world in realising the power of Instagram as a marketing tool. I’ve actually had an Instagram account since 2015, back in the days when (at least, from my perspective) the platform was primarily a place to share some nice photos, add a snazzy filter and throw in a few hashtags. I’ve had moments over the years where I have made attempts to do something with my Instagram, but it was easy to become disheartened when I didn’t see immediate results. If I’m honest, after a while I paid it little attention. Continue reading