Yesterday, during #SundayBlogShare, a single tweet got my attention. It was a simple statement without a link – I can’t find the actual tweet now but it went something like this:
A blog post that isn’t about writing a blog post.
In the last twelve months or so, I’ve seen a huge increase in this type of content. Indeed, Pinterest and Twitter in particular are littered with them. There are entire blogs who are devoted to the complicated and time-consuming art of blogging. It’s the one type of post that any blogger can do, and fits with any niche or theme.
I’ve done a number of posts myself that I refer to as ‘Blog Advice’ – hints, tips and guidelines on everything from increasing traffic, understanding the insignificance of how many times a WordPress post is liked, replying to comments, and using hashtags and group boards to build a following and community – and I have based these on my own experiences of what has worked for me. At the time, it always feels like these sorts of posts always get more traffic than any other – there’s usually an immediate and positive response that is accompanied by a number of social media shares and comments.
However, upon closer inspection, they aren’t as successful as they initially appear. Indeed, within my ten most successful posts of all time, there isn’t a single blog advice post – my most popular posts are ones where I have shared a personal story or thoughts on teaching (and quitting it), relationships, pets and emotional intelligence. There aren’t even any in the top fifteen. It isn’t that I have done any less promotion on them than any other post, but it seems clear that, while they may be useful at the time, my readers aren’t as inclined to share or revisit them – once they’ve read it, they have the information they may feel that they need and don’t return to it again. Or, potentially it could mean that they thought it was complete nonsense, and were too polite to say anything… Continue reading