How to Create Evergreen Blog Content

How to create evergreen blog content

There are two types of content that I usually post on my blog:

Daily Experiences – things I see and do, journal-type notes, general thoughts etc. These posts are generally just for fun – I write them for enjoyment and they keep within the original purpose that the blog was intended for: therapy. I don’t pay much attention to SEO, keywords or images as I know that these sorts of posts will be seen over a period of about a month and then will be considered to be out of date. Essentially, non-evergreen content that has an expiration date.

Evergreen Content – posts that will be generally relevant over long periods of time and aren’t necessarily specific to my own life. Within these I am much more focused on keywords and SEO techniques, I spend a much longer period of time crafting beautiful and pinnable images and I make sure that I link to other relevant posts. I also focus heavily on these sorts of posts across my social media sharing, often resharing them at intervals to give them a boost in promotion at a later date. Continue reading

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How to Create Blog Posts That Remain Relevant Over Time

imageOf my Top Ten most viewed posts in 2015, six of them were posted in the eighteen months before.

This could mean that a large amount of what I created last year was rubbish. Or, (as I like to put a positive slant on things), it could be because these six particular posts remain relevant to an audience regardless of time.

Suzie Speaks has never had a niche – I write about what I feel like, whenever the urge takes hold, and over the last two-and-a-half years I have amassed hundreds of posts that range from my daily experiences, reviews and thoughts, to listicles, ‘How To’s’ and photography.

It is generally the listicles – a list of things on one particular topic – personal stories and How To’s that have proven to be the most popular as time has progressed, and I regularly see posts on Pinterest (my new favourite place on social media) that have been published several years ago that are still being repinned because of their continuing relevance.

For example:

23 Things You Should Do Before You’re 23 was written in 2014 in response to an infuriating article that went viral. At the time of publishing I received a good response, but over several months I noticed that, while the number of views were lower than they were initially, the post would frequently appear in my daily stats without any promotion. Sometimes there would is a spike, where someone has obviously recently read it and shared it on their social media, but as you can see from the stats table it generally remains at a constant of ten to twenty views a day. Continue reading

January Round Up: An Exciting Month for Suzie81 Speaks and Advertising Opportunities

imageJanuary is usually the most depressing month for me – after the excitement of my birthday, Christmas and New Year’s Eve I often find that the start of a new year leaves me feeling as dull and cold as the weather.

I decided to approach 2015 with a positive outlook and  just one goal for the year: to take the risk. As Suzie81 Speaks does not have a theme or a niche, my posts have been eclectic and have reflected the thoughts and feelings I have experienced and the events happening at the time. I shared some blogging hints and tips for new bloggers, my ideas for beating the January blues, my thoughts on how to build self-esteem and confidence and highlighted a beautiful story that proved that there is still hope for humanity. I decided to have a bit of fun and shared stories of my dating disasters and experiences of working behind a bar. I also edited some of my photography – something that I haven’t done in a long time – and posted a beautiful poem written by Roger McGough. I have been amazed at the response that I have received to these and some of my earlier posts – my ‘Tale of a Sociopath’ post continues to be shared on StumbleUpon, two of my posts were featured on the Sits Girls ShareFest and Mumsnet Bloggers promoted my post on Fox News’s ridiculous report about the Muslim population of Birmingham as their ‘Blog of The Day.’

I also made a little promise to myself that I would develop the connections and friendships I have formed and give other members of the blogging the world an opportunity to promote themselves. I found that I had been falling behind with the comments that I received, and now instead of posting something on a particular day, I try and take the time to reply to every single one on the blog and all of the social media links that are connected with it. I have continued to host my weekly #SundayBlogShare on Twitter, which I started three months ago, and have been delighted that hundreds of people now participate every week, with over a thousand posts being shared. This week I am pleased to announce that I have a guest host for #SundayBlogShare – Gene’O from Sourcererblog (who was instrumental in the promotion of #SundayBlogShare in the early stages) has kindly agreed to look after you all this Sunday. (For those of you that are interested in participating, there will be a post later today with the information and rules).

While I made no resolutions, I decided to take Suzie81 Speaks to the next level and started advertising for sponsors. I had no expectations of the sort of response I would receive, if any at all, but within hours I was contacted by a number of bloggers. Consequently, over January I have featured both Jolene from Valley Girl Gone Country and Helena from Helena Turbridy and have been delighted by the feedback that I have received from them – both have seen a huge increase in their traffic… Even more amazing, February sponsorship is completely full and even spaces for some of March (and even a space in July) have been booked. Awesome.

Finally, to add the cherry on the proverbial cake, I was offered an really exciting opportunity the other day, which has cemented my decision to take the risk.

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My family, my friends and, of course, The Bloke has been absolutely wonderful throughout it all. As always, the blogging community has also been there every step of the way. I’ve been blessed to have received so much support from people that I consider to be friends and have been able to meet lots of new people who have taken the time to make me laugh, encourage me and have contributed to one of the best months I have had in a long time. Thank you.

Are You Interested in Being Featured on Suzie81 Speaks?

I have decided to expand this further and offer opportunities for sponsored one-off promotion for WordPress bloggers. Each Sunday, (when my own stats usually exceed over a thousand views during the day), as well as hosting #SundayBlogShare, I will feature a WordPress blog as the ‘Blog Of The Day.’ This will include a single post about the blog, a reblog of one of your posts and promotion through #SundayBlogShare. While I obviously can’t guarantee a huge increase in your traffic and/or following, I know that my sponsors have informed me that they have indeed seen quite a significant rise in their stats on days where I have promoted their posts.

For those of you who are interested in being my ‘Blog Of The Day,’ here are my details:

Cost: £9.00. This may seem like an odd number, but I have had to add on a little extra to cover the PayPal charges. (Please take into account that conversion rates may change in countries outside of the UK).

January Stats (at the time of posting): 17,265 views

Followers: 10,425 (6,126 on WordPress, 4,179 on Twitter and 120 on Tumblr). I also have 221 followers on my Facebook page. All are growing on a daily basis.

If you wish to be featured, please email me at suzie81blog@hotmail.co.uk

 

You can also find me on Twitter and Tumblr @suzie81blog and you don’t forget to check out my Facebook page http://www.facebook.com/suzie81speaks

 

Slow Burning Posts

imageFor those who are interested in their stats and want their words to be read, it’s always a buzz when a post immediately does well. However, what I’ve discovered is that some of my most popular posts are not ones that have achieved this instant success. I refer to these as ‘slow burners,’ as they slowly build up my stats on a monthly basis, constantly bubbling away in the background of my weekly ramblings.

A year ago I posted ‘23 Things You Should Actually Do Before You’re 23′ in response to one of the most popular articles of 2013 on Freshly Pressed. It did quite well, being shared across Twitter and Facebook numerous times. However, while it didn’t light the blogging world on fire, over the last year I have found it to be a consistent feature in my daily stats, being viewed between 10 and 50 times a day. I’ve done very little to promote it, occasionally sharing on Twitter during hashtag chats, on my Facebook page and putting a link to it in the sidebar of my blog and the numbers are still there.

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For example, if you look at the graph above you can see that it is constantly achieving the same number of views on a daily basis, with the occasional spike when I have highlighted it on my Twitter or Facebook page.

While these number may appear small, they all add up. In 2014 it was viewed a total of 8,710 times.

This isn’t the only post that I would consider to be a ‘slow burner’. Nine Things We Don’t Owe Anybody has followed the same process, again with occasional spikes every few months when it has been shared on social networking sites. In 2014 it was viewed 8,399 times.

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46 Reasons Why Women Are Amazing was one of the first posts that I created. I don’t actually like it – my writing style has changed and I find it to be very superficial, but this is a post that receives regular traffic from search engines. I consistently find that sentences like ‘women are amazing’ or ‘why are women amazing’ in my search terms, and am hesitant to remove it based on the views that it pulls in and the positive emails that I receive about it. It was written in July 2013, but in 2014 it was viewed 1,218 times.

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Those three posts combined added 18,327 views to Suzie81 Speaks last year.

So, don’t always go for instant gratification and get disheartened if your posts don’t receive the views that you want immediately. Instead, create articles that will consistently appeal to readers over a long period of time and occasionally share them on your social media sites – those ‘slow burners’ may make all the difference to your stats.

What about you guys? Have you had long term success with any of your posts?

You can also find me on Twitter and Tumblr @suzie81blog and don’t forget to hop on over to my Facebook page and give me a cheeky ‘like’ http://www.facebook.com/suzie81speaks

 

#SundayBlogShare: The Final Sunday Twitter Party of 2014!

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It’s Saturday night, which means only one thing – tomorrow is my #SundayBlogShare party on Twitter! It’s the ninth consecutive party and I’ve been overwhelmed by how quickly it has grown, with nearly a thousand posts being shared last week! However, it’s also the last one of 2014, and I need your help to make it go out with a bang! 

Everyone is welcome to participate – you don’t have to follow Suzie81 Speaks or its associated social media accounts, there are no limits on the amount of posts that you share and you don’t need to have a specific theme to your blog or the links that you share. Simply tweet your link with the hashtag #SundayBlogShare and enjoy! Meet hundreds of other bloggers, retweet their posts and build your own Twitter following!

The rules are simple and easy to follow:

1. #SundayBlogShare is a happy place. Anything that contains racist, homophobic and/or sexist material will be removed and reported.

2. Blog posts only! No inspirational quotes, links to book promotions on Amazon or porn.

3. Share the #bloglove! Follow, retweet and enjoy lots of posts from blogger all over the world. However, don’t be desperate enough to beg for or demand retweets and follows from others.

You can also include my Twitter handle @suzie81blog and I can easily retweet you!

The party is on all day – you are welcome to join us at anytime throughout Sunday!

Here is where I need your help my lovely bloggy friends. The more people you invite, the more of a success it is going to be… I’ll get the drinks and the party hats, you share the hashtag with everyone you know.

Looking forward to seeing you all there!

You can find me on Twitter and Tumblr @suzie81blog and don’t forget to check out my Facebook page http://www.facebook.com/suzie81speaks

 

2014: A Blogging Review

2014 is almost over, and it has been a roller coaster of a year. My blogging endeavours began in April 2013. I was experiencing a difficult time in my personal life and as I have always found writing therapeutic, starting a blog seemed to be the perfect solution.

Twenty months later, Suzie81 Speaks has grown above and beyond all expectectations and has become the most effective form of therapy that I have ever received. I have built up a community of over 9,000 followers and hit the 300,000 view mark earlier this month. This year in particular has been wonderful – I have been featured on Mumsnet several times (which I find amazing considering the fact that I don’t have children), I was lucky enough to be invited to a blog community meet up in Birmingham a few months ago and #SundayBlogShare, my weekly Twitter party that I started in October now has hundreds of participants every week. Above all, I have been able to communicate with a truly amazing group of people from all over the world, some of whom are now email and Facebook friends.

The process has been a huge learning curve, predominantly because I knew nothing about blogging when I started. Suzie81 Speaks does not have a theme or a niche – I like to have the freedom to write about whatever topic I am interested in at the time. Consequently, I have created a collection of varied and eclectic posts. I like to take the opportunity to review these regularly, deleting and editing where necessary, and recently I have created buttons for some of my favourites which you can see in the sidebar. I wanted to be able to share with you some of these with you – you are welcome to click on the images that take you directly to the post.

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What about you? What have been your favourite posts from your blog over the last year? If you wish to share a link, you’re welcome to do so in the comment section below!

Brain Freeze and Post Recycling

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I haven’t had much opportunity to be able to post much over the last few weeks and so I took the chance to revisit articles from the last year. After twenty months of blogging and hundreds of posts I have reached a point where I am running out of ideas and was hoping to find inspiration in my old stuff.

I have done this at various points throughout the year and this has often resulted in the deletion of numerous posts that I didn’t feel were quite up to scratch, particularly as my following has grown and my writing style has developed. However, this time I found quite a few that hadn’t been viewed as much as some of my more recent ramblings, and so I have decided to edit them and share them again throughout the week. It has given me a chance to tidy up the blog and it’s content.

What about you guys? Do you look back on your previous articles and cringe, or do you want to share them again?

You can also find me on Twitter and Tumblr @suzie81blog, and don’t forget to check out my Facebook page http://www.facebook.com/suzie81speaks