One of my biggest blogging regrets (and I’ve said this many times), is the amount of time that I completely ignored my social in the first few years of publishing my posts. My social media accounts are now responsible for about 75% of my daily traffic, have introduced me to thousands of bloggers all over the world and enabled me to build up my own little business within the blogging community.

Social media is by far the most powerful tool we have as bloggers at our disposal, and developing a strategy that utilises it effectively can potentially take a blog to the next level, often with minimum effort, with the added bonus being that most things are completely free! And once everything is set up, it’s fairly quick and easy to update! 

But where to start? Most of us already have a social media account for connecting with family and friends, whether it be Facebook, Twitter, Pinterest, Snapchat and/or Instagram to name but a few, but even the suggestion of using these as a promotional tool sends many bloggers into a confusing spiral. Continue reading →