Quick and Easy Ways to Boost Your Social Media and Website Engagement

Quick and Easy Ways to Boost Your Social Media and Website Engagement

Whatever your personal or business goals may be, social media is now a vital component of building an online presence and driving an audience to your brand. A successful social media strategy has the ability to grow and strengthen relationships with your community, bring traffic to your website and increase your sales.

Unfortunately, the success of a brand / blog / influencer is often measured solely by the follower count they have. It’s all about the follower numbers – the higher the followers, the better something or someone is, right?

Wrong.

What many forget to consider is the level of engagement someone has in comparison to their number of followers. Followers can be bought or can be gained fairly quickly and easily by adopting a frequent follow / unfollow strategy and are therefore often a deceptive metric to base opinions on authority. Social media engagement levels are often far more transparent – the higher the level of engagement, the more invested the audience. Continue reading

Creating a Social Media Strategy and Checklist for Your Blog

Creating a Social Media Strategy and Checklist for Your Blog

One of my biggest blogging regrets (and I’ve said this many times), is the amount of time that I completely ignored my social in the first few years of publishing my posts. My social media accounts are now responsible for about 75% of my daily traffic, have introduced me to thousands of bloggers all over the world and enabled me to build up my own little business within the blogging community.

Social media is by far the most powerful tool we have as bloggers at our disposal, and developing a strategy that utilises it effectively can potentially take a blog to the next level, often with minimum effort, with the added bonus being that most things are completely free! And once everything is set up, it’s fairly quick and easy to update! 

But where to start? Most of us already have a social media account for connecting with family and friends, whether it be Facebook, Twitter, Pinterest, Snapchat and/or Instagram to name but a few, but even the suggestion of using these as a promotional tool sends many bloggers into a confusing spiral. Continue reading