Whatever your personal or business goals may be, social media is now a vital component of building an online presence and driving an audience to your brand. A successful social media strategy has the ability to grow and strengthen relationships with your community, bring traffic to your website and increase your sales.
Unfortunately, the success of a brand / blog / influencer is often measured solely by the follower count they have. It’s all about the follower numbers – the higher the followers, the better something or someone is, right?
What many forget to consider is the level of engagement someone has in comparison to their number of followers. Followers can be bought or can be gained fairly quickly and easily by adopting a frequent follow / unfollow strategy and are therefore often a deceptive metric to base opinions on authority. Social media engagement levels are often far more transparent – the higher the level of engagement, the more invested the audience. Continue reading