“How much?!”
Apparently, it was a Jellycat.
It was a small, fluffy piece of toast plush toy thing, for the rather eye-watering price of £23.00, on a shelf in Waterstones. I knew the name – there had been quite a hype surrounding the opening of the Jellycat store in Selfridges in Birmingham, and The Bloke had bought me a Jellycat bunny years ago as a gift without either of us paying much attention to the name itself, but that was as far as my knowledge went.

Suffice to say, the extortionately-priced toast toy stayed on the display that day.
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