Somewhere deep in the menopausal experience, many women reach a very specific stage. It is not necessarily rage or sadness, or even exhaustion as such (although that is usually present in the background)… it’s the moment you realise that there are simply some things you no longer care about and that this is not a problem to be fixed.

Enter the We Do Not Care Club, a social media phenomenon created by Justbeingmelani, which has resonated with menopausal women in a way very few things manage to do. Melani’s content is funny, blunt and uncomfortably accurate and she has become enormously popular in a short period of time, mainly because I think the We Do Not Care Club gives a name to a whole plethora of things that so many of us have quietly been experiencing without realising it was shared.

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