In the world of social media, going viral is often seen as the ultimate goal. As a social media manager, I’ve had the privilege of working with clients who have experienced this phenomenon, albeit in vastly different ways. Two completely different cases stand out for me, each offering valuable insights into the complexities of viral content. 

One of my clients experienced the more stereotypical viral post – an immediate surge in views and engagement, only to see it plummet just as quickly within a few days. The other saw a more gradual build-up of attention, where one viral video led to another, creating a snowball effect that continued to gain momentum over time.

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