How to Create Evergreen Blog Content

How to create evergreen blog content

There are two types of content that I usually post on my blog:

Daily Experiences – things I see and do, journal-type notes, general thoughts etc. These posts are generally just for fun – I write them for enjoyment and they keep within the original purpose that the blog was intended for: therapy. I don’t pay much attention to SEO, keywords or images as I know that these sorts of posts will be seen over a period of about a month and then will be considered to be out of date. Essentially, non-evergreen content that has an expiration date.

Evergreen Content – posts that will be generally relevant over long periods of time and aren’t necessarily specific to my own life. Within these I am much more focused on keywords and SEO techniques, I spend a much longer period of time crafting beautiful and pinnable images and I make sure that I link to other relevant posts. I also focus heavily on these sorts of posts across my social media sharing, often resharing them at intervals to give them a boost in promotion at a later date. Continue reading

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Props Under £20 for Creating Beautiful Blog & Instagram Images

Props under £20 for creating blog and Instagram images

This post contains affiliate links, which means I receive a small amount of money if you make a purchase from any of the Amazon links included

I’m certainly not a photographer by any means (that is more of The Bloke’s passion than mine), but one of the things that I enjoy doing in my free time is experimenting with props and different flat lay images that I can use for my blog and social media.

I’ve written about creating beautiful flat lay images before, but this was more about the process of how to set them up. Since then, I’ve received lots of questions asking about prop and budget ideas from others who want to create their own but don’t want to spend a fortune doing so.

There’s a million different advice posts and tutorials on the subject, but what I’ve discovered when trawling through a some of them is that many have splashed out on different lighting rigs and light boxes, backdrops and props and use an expensive SLR camera. Continue reading

Useful Twitter Hashtags for Bloggers

Useful twitter hashtags for bloggers

What is a Hashtag?

A hashtag, put simply, is a label or category that allows others to find something within a specific theme or content and are primarily used on Twitter and Instagram. Once you have copied a URL or used the share button on a post, hashtags can be used to direct your post towards the people you want to read them. On Twitter you can use a hashtag for everything – #cats, #dogs, #football, #sandwiches – but as a blogger the main focus is to use categories that will gain interest in your content and grow your readership and traffic.

Using Trending Hashtags

Trending hashtags are the most popular things on Twitter at a particular moment in time  and at several points in the last few years I have written a post about a topic while it was trending, with immediate effect on my traffic once it was posted.

You can find the trending hashtags in your search section of Twitter – the 20 most popular ones will automatically appear. If something is trending, take the opportunity to base a post around a hashtag and tweet it out. Continue reading

Why I’m Stepping Away From #SundayBlogShare

‘You fighting with people on Twitter again I see.’

My bloggy friend sent me a message on Facebook. It’s nothing new – she’s seen me go through this numerous times in recent months…

In Nov 2014 I decided to start a sharing link-up on Twitter for bloggers. It wasn’t an original idea – I’d been participating in #MondayBlogs run by @RachelintheOC (who was and has always been incredibly supportive) for a while and adopted a similar idea, but on a Sunday instead. After searching through different hashtags I decided upon the name #SundayBlogShare as this was something that hadn’t been used before. The invitation was open for any blogger to tweet out their blog links using the hashtag, and then I would retweet them, hopefully encouraging others to do the same. I created a set of easy-to-follow instructions, which was essentially keep it to blog posts only, no etsy, Amazon, inspirational quotes etc and if you’re sharing a link then retweet and interact with others. Continue reading

The Bloggers Bash Awards: Nominations Are Now Open!

The Annual Bloggers Bash Award Nominations are Open!

NOMINATIONS ARE NOW OPEN FOR THE BLOGGERS BASH AWARDS (ABBAs)

The Bloggers Bash is just three months away, which means the ABBAs (Annual Bloggers Bash Awards) are back! Every year, we run a set of blogging awards nominated and voted for by you.

To buy a ticket for the Annual Bloggers Bash click here

This year, the awards are being sponsored by Greenstory – a fantastic eco-friendly company who are awarding each of the winners with a STONE notebook… Yes, a notebook actually made of stone. For more details, check out Suzie’s review of the notebook here or their website here. Continue reading

The Bloggers Bash Awards Are Back!

Annual Bloggers Bash

Now in its fourth year, the Annual Bloggers Bash returns bigger and better than ever. The venue is booked, and the committee is busy working behind the scenes to ensure the day is full of fun, learning opportunities, networking, and, of course, the blogtastic award ceremony.

This year, the awards are being sponsored by Greenstory – a fantastic eco-friendly company who are awarding each of the winners with a STONE notebook… Yes, a notebook actually made of stone. For more details, check out my review of the notebook here:

The nominations will open soon but we wanted to share the award categories with you to give everyone plenty of time to think about who they feel deserves a nomination.

Get your thinking caps on and keep an eye out for future posts. Nominations will open on March 6th, 2018. Continue reading

Boost Your Blog and Social Media Using My Management Services!

Blog and social media management services

Of all of the blogging regrets that I have, my lack of knowledge when developing my blog and hesitation when setting up my social media accounts are the biggest. Why?

Because my social media is now responsible for HUNDREDS OF THOUSANDS of referrals of my total views.

The problem with social media is that, during the initial set-up in particular, it’s incredibly time consuming, even when using schedulers. Posting a blog post now doesn’t just involve pressing the publish button – I think about keywords, create a pinnable image for Pinterest and then pin it, tweet it using specific hashtags, stumble it, share it on Flipboard and then share it again into specific Facebook groups. I then use my BoardBooster Pinterest scheduler to incorporate my latest post. How, when and where I share it will depend on the specific day and time so that they get the maximum audience. Continue reading

FOMO Bloggers: Why You’re Harming Your Own Blog

FOMO Bloggers: how the fear of missing out can actually be hurting you and your blog!

Ethel has written a post. It’s a great post and it’s receiving lots of positive feedback. Janey wants lots of positive feedback too. Janey copies the post, changes a few words around, adds in a few extra ideas and publishes it as her ‘brand new, completely original post’ in all of the 232 Facebook groups that she’s a member of. Nobody will notice, right?

In the last week I’ve read two articles that I immediately connected with. The first, a completely fabulous post by Kate Toon – 19 Things NOT to Do in a Facebook Group – which hilariously highlighted just some of the silliness that I witness daily, and the second by Elena Peters – What’s Up With the Fast Blogging? – a short set of thoughts on the misconceptions of overnight blogging success and the desperation of bloggers to achieve it. They’re both completely different posts, but they essentially focus on the same thing:

FOMO.

Fear Of Missing Out, an all-consuming desire to keep up with everyone else, to have what they have, to do what they’re doing. Continue reading

The Online Power of a Squirrel…

The Bloke is an avid photographer. He particularly likes wildlife, architectural and landscape photography and his pictures are utterly fantastic – we can be in the same place at the same time, photographing the same thing and he always manages to create something beautiful and artistic with seemingly very little effort. I’m so proud of him, and extremely jealous of his skills.

However, there’s one particular thing that he has an affinity for…

Squirrels.

Living in Birmingham, UK, we have an abundance of them and very little else. I’m enormously envious whenever I go on Instagram and see images of incredible wildlife in people’s back yards – I saw a racoon in Central Park a few months ago when we were on our honeymoon and that was honestly the first time I’ve ever seen one in real life… Perhaps I shouldn’t have stood there and yelled “oh my god it’s a raccoon!” at the top of my voice while pointing at the poor thing like a maniac, but it was a bigger deal to me than most. Continue reading

Last Chance to Get Your Early Bird Bloggers Bash 2018 Tickets!

Thinking of coming to this year’s Bloggers Bash? If so, time is running out to get your early bird tickets!

The Bash will be held on May 19th in the leafy London suburb of Chiswick and tickets are already selling fast. The day is a great chance to socialise with other bloggers as well as learn more about blogging, with talks, Q&A session and a panel discussion all included in the price.

Our early bird offer means you can get your ticket for the discounted cost of only £20 – but only until January 11th. After that, prices rise to the standard ticket price of £25, with late entry tickets available between the 4th and 18th of May for £30. Continue reading