Since the start of the new year, I have been making a conscious effort to write on a daily basis. This little blog has become sorely neglected over the years and I have missed both the action of writing and the interaction that comes with it.

With that, I have checked my analytics to see how well the posts have performed. My view numbers are nowhere near what they were at the height of my once prolific blogging routine, but it is ticking along nicely and I’m enjoying the process.

Yesterday, I noticed something interesting.

Two posts that appeared at the bottom of my “Most Viewed” list from the last seven days weren’t from anything that I had written this year.

Great January Bullet Journal Spread Ideas was posted in January 2020, and 25 Thoughts for the Day was originally posted in 2014, and then again in 2015.

And without any thought or additional promotion, they are quietly bringing in views in the background all these years later.

That’s the power of evergreen content.

What is evergreen content?

Evergreen content is content that does not expire. It can be read months or even years later and it still makes sense. Evergreen posts are specific enough to be of use, but not tied to a moment that later makes them irrelevant.

The key to creating evergreen content is showing that you have real, practical experience in a subject that will still matter months or even years after a post is published. You don’t need to be an expert, but you do need to show that something has worked for you in a tangible way. Good ideas and evidence of success is more likely to gain the trust of potential readers, and increases the chances of the content being shared, particularly by those who have tried your approach and found it helpful. 

Evergreen content ideas

How to ideas: These can apply to almost any subject, from making or creating something, decluttering and cleaning, building health and fitness habits, cooking, planning or hosting events, travel and packing, to self care and wellbeing. The key is to narrow the focus, be specific and write with a clear audience in mind. For example, The Bloke and I have moved house on multiple occasions and so I wrote about what I had learned from the experience: How to Pack for a House Move Without Getting Stressed was published in 2014, and still gets about 2,000 views a year with no promotion.

Beginner’s guides: These are ideal for demonstrating authority without needing to be an expert. Explaining something clearly for someone starting out shows understanding and builds trust with readers. I have written about my love of Bullet Journalling and how I use it in my daily life for many years, but my most frequently viewed Bullet Journal posts are the ones about setting up new months and design ideas for beginners.

Lessons learned or mistakes made: Sharing advice based on your own experiences can be especially effective. Posts framed around what you would do differently, or what you wish you had known at the time, often feel honest, relatable, and genuinely helpful.

List posts: A well structured list explaining why something is worth doing, backed up by your own experience and results, tends to perform well. 50 Things to Remove from Your Home and Life is my highest ever performing post, and still continues to bring in views.

Tutorial series: Creating linked posts in a part one, part two, part three etc format encourages readers to explore more than one piece of content. This approach also allows you to cover a topic in more depth without overwhelming a single post.

Interviews or guest posts: If you want to cover a topic but don’t feel confident offering advice yourself, interviewing someone or hosting a guest blog with direct experience or expertise is a great alternative. Their insight adds value while still allowing you to explore the subject.

The origin or history or origin of something: Writing about where something comes from or how it developed works well because that information does not change. Once written, it remains relevant indefinitely.

Seasonal: Some content is seasonal but still repeatable year after year. Posts like Coping with the January Blues or Saving Money at Christmas tend to see predictable spikes in interest at the same time annually, making them reliable long term performers.

Travel tips and ideas: These can be useful evergreen posts, but it depends on how they are written. For example, I visited Dubrovnik in 2019 and then again in 2025. The posts I published after my first visit aren’t entirely relevant now – tourist attractions and things to see and do remains pretty much the same, but Croatia’s currency changed in 2023 to the Euro, and the cost of some of the things that I saw had risen enormously between my first and second visit. These types of posts need maintenance in order to stay relevant, which may not work if, like me, you’re a bit lazy!

Evergreen content needs to be well written and carefully considered, which often means it takes longer to create, but that time investment pays off. These posts should feel timeless and give the reader something useful they can take away, no matter when they come across it. Clarity matters too, so evergreen posts need to be easy to read and straightforward to follow.

Sharing evergreen posts regularly on social media also helps keep them visible and ensures they continue to reach new readers long after they were first published. Social media is very different in its functionality and effectiveness of promotion compared to even just a few years ago, but building a social media presence and using it to promote your blog content can still have a huge impact over time (more on that in a later post).

Ultimately, creating evergreen content is about thinking long term rather than chasing quick wins. Writing posts that are clear, useful, and rooted in real experience allows them to keep working for you in the background long after they are published. Over time, those posts build a body of content that continues to attract readers, support new writing, and make blogging feel more sustainable and rewarding.