I wake up each morning full of enthusiasm and intentions and tell myself that I’m going to write a blog post today. I get up, turn on my laptop… and then it’s 6.30pm and I find myself finishing work for the day and feeling mentally spent. It isn’t that I don’t want to blog – even after eight years I still get an enormous buzz from pressing the ‘publish’ button, but it has become less of a priority as other things have taken over. I’d like to change that, especially after receiving so many nice messages from bloggy friends who were wondering where I’ve been.
As I haven’t posted for several months, there’s a lot to talk about.
I haven’t posted since March which probably makes it the longest period of time in which I haven’t looked at the blog since I started it over eight years ago, and I’ve missed it.
Part of the reason why I’ve had such a long absence is that there has been very little to post about. With lockdown restrictions only starting to ease over the last few weeks I’ve continued to live a rather Groundhog Day existence that has primarily involved getting up, washed and dressed, logging in, logging out, eating dinner and going to bed. It’s hasn’t been a bad thing – my workload has grown by a phenomenal level which has kept me really busy and I wake up most mornings raring to go and excited to start the day – but it has left little time to focus on my own content.
I’ve already spoken about this in previous posts, but lockdown started slightly earlier for me than most. The Bloke and I regularly reviewed theatre shows for the press nights at the Alexandra Theatre in Birmingham, and we were in the bar area eagerly waiting to see Everybody’s Talking About Jamie and talking to our friend who works there. Suddenly the theatre manager appeared, called everyone together and announced that the show had been cancelled in response to the government announcement that had been made that day, and that was it. I remember seeing the worried and emotional expressions on the faces of the staff and public and felt awful for them. Continue reading →
At the start of 2021 I decided that rather than setting my usual series of goals and resolutions I would focus on just one day at a time. After nine months of predominantly staying indoors it seemed a silly notion to look at anything beyond that, particularly in the fact that while a new year had begun, the current situation hadn’t changed.
It was a wise decision – January 2021 seemed like it had decided to throw everything it could in our direction.
The Bloke tested positive for Covid a few weeks ago. He works in a good school and while there are restriction measures in place and the number of students within the building are lower (although higher than you may think), his role as an IT Tech has meant that it was almost inevitable as he has contact with more staff and students than most. Continue reading →
Whatever your personal or business goals may be, social media is now a vital component of building an online presence and driving an audience to your brand. A successful social media strategy has the ability to grow and strengthen relationships with your community, bring traffic to your website and increase your sales.
Unfortunately, the success of a brand / blog / influencer is often measured solely by the follower count they have. It’s all about the follower numbers – the higher the followers, the better something or someone is, right?
What many forget to consider is the level of engagement someone has in comparison to their number of followers. Followers can be bought or can be gained fairly quickly and easily by adopting a frequent follow / unfollow strategy and are therefore often a deceptive metric to base opinions on authority. Social media engagement levels are often far more transparent – the higher the level of engagement, the more invested the audience. Continue reading →
I’ve always found something quite liberating about the clock striking midnight on New Year’s Eve. Despite the fact that it is just one minute, the transition between New Year’s Eve and New Year’s Day brings a sense of excitement and the notion that anything is possible.
A year ago The Bloke and I rang in the new year with the fireworks display from the London Eye on the TV, singing Auld Lang Syne with the cat and making promises that 2020 would be our year. I had plans. I had spent weeks carefully making lists of all of the things that we were going to do: the places we would go, the things we would see, the experiences that we would have. Continue reading →
With less than a week to go until Christmas, The Bloke and I have taken to adulting to get everything prepared in advance. I was determined (especially after a such a crazy year), Christmas would be a period in which we could actually relax, do something positive for others and then take some time for ourselves without worrying about last-minute things, and we’ve managed most of it (although the found myself on a mad dash to the postbox yesterday to send off a whole bunch of Christmas cards.
The last quarter of the year is always the busiest. Between October and December there are five birthdays within our family including mine and The Bloke’s and we had our third wedding anniversary at the end of October. Normally we would take a trip somewhere to celebrate at least one of these (last year we went to London for the weekend with my sister and her boyfriend to see the Tutankhamun exhibition at the Saatchi and the year before we fed giraffes at West Midlands Safari Park and went to the Harry Potter Studios Tour) but most of the last few months have been spent trying to stay safe and well at home. Instead I have created almost mini staycations and celebrations indoors, finding interesting things to watch and trying to support local businesses by ordering from them rather than going through the giants that now monopolise the online shopping world (except Lego of course, because The Bloke loves it).Continue reading →
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As with most areas of social media, I was seemingly behind the rest of the world in realising the power of Instagram as a marketing tool. I’ve actually had an Instagram account since 2015, back in the days when (at least, from my perspective) the platform was primarily a place to share some nice photos, add a snazzy filter and throw in a few hashtags. I’ve had moments over the years where I have made attempts to do something with my Instagram, but it was easy to become disheartened when I didn’t see immediate results. If I’m honest, after a while I paid it little attention. Continue reading →
Last week I had the opportunity to join the team from Moonpig and a whole bunch of bloggers for an fun evening of Christmas cards, flowers and cocktails with the Moonpig Virtual Event.
I’ve spent a lot of time on Zoom this year, but not for a blogging event before. It had been a rather exciting week – I had received lots of different goodies from Moonpig in preparation and it was something I had been looking forward to. Let’s face it – after the year we’ve all had, an evening of Christmas cheer was very much needed! Continue reading →
The atmosphere in the house has been difficult to adjust to. It has been a week since Poppy passed away and for the first time in seventeen years there hasn’t been a cat in the house to get under my feet, yell at me for breakfast or test out the acoustics of the bathroom by singing their favourite songs at 3.00am. I have found it difficult not to walk up and down the stairs in a certain way to accommodate a feline zooming past me, or to open a door slowly just in case their was a cat sitting behind it, and for the first few days the sight of an empty kitty bed made me break down in tears. My lovely neighbour works with an animal sanctuary and so she very kindly agreed to pass all of Poppy’s things on so that they can go to help another animal in need, which has made me feel a little better. Continue reading →