Tag Archives: Evergreen content

The Power of Evergreen Content

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Since the start of the new year, I have been making a conscious effort to write on a daily basis. This little blog has become sorely neglected over the years and I have missed both the action of writing and the interaction that comes with it.

With that, I have checked my analytics to see how well the posts have performed. My view numbers are nowhere near what they were at the height of my once prolific blogging routine, but it is ticking along nicely and I’m enjoying the process.

Yesterday, I noticed something interesting.

The Power of Evergreen Content: How to create evergreen content that will generate consistent traffic with minimum effort
Royalty free image credit: rawpixel from Pixabay

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How to Create Evergreen Blog Content

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How to create evergreen blog content

There are two types of content that I usually post on my blog:

Daily Experiences – things I see and do, journal-type notes, general thoughts etc. These posts are generally just for fun – I write them for enjoyment and they keep within the original purpose that the blog was intended for: therapy. I don’t pay much attention to SEO, keywords or images as I know that these sorts of posts will be seen over a period of about a month and then will be considered to be out of date. Essentially, non-evergreen content that has an expiration date.

Evergreen Content – posts that will be generally relevant over long periods of time and aren’t necessarily specific to my own life. Within these I am much more focused on keywords and SEO techniques, I spend a much longer period of time crafting beautiful and pinnable images and I make sure that I link to other relevant posts. I also focus heavily on these sorts of posts across my social media sharing, often resharing them at intervals to give them a boost in promotion at a later date. Continue reading →