There are two types of content that I usually post on my blog:
Daily Experiences – things I see and do, journal-type notes, general thoughts etc. These posts are generally just for fun – I write them for enjoyment and they keep within the original purpose that the blog was intended for: therapy. I don’t pay much attention to SEO, keywords or images as I know that these sorts of posts will be seen over a period of about a month and then will be considered to be out of date. Essentially, non-evergreen content that has an expiration date.
Evergreen Content – posts that will be generally relevant over long periods of time and aren’t necessarily specific to my own life. Within these I am much more focused on keywords and SEO techniques, I spend a much longer period of time crafting beautiful and pinnable images and I make sure that I link to other relevant posts. I also focus heavily on these sorts of posts across my social media sharing, often resharing them at intervals to give them a boost in promotion at a later date.
Sometimes, I will do both types of posts on the same subject. For example, when I visited NYC on my honeymoon I wrote a generic post on what we experienced and then wrote a guide to spending 4 1/2 days in the city for others who may also be planning a similar trip, which was more focused on Pinterest sharing and was far less personal. The How To guide has currently had double the amount of views in comparison to the honeymoon post, despite the fact that it was published several months later.
Of my Top 10 all-time most popular posts in my blogging history, every single one were written over a year ago and are evergreen posts. None of them are within the same theme and they cover completely different topics – for example, my three most popular are 50 Things to Remove From Your Home and Life, followed by How to Know When You’re a Teacher, with 25 Mix and Match Date Ideas in third, and I can pretty much guarantee that most of my top 10 posts will appear in my daily stats with no extra promotion.
The key to creating evergreen content is to show that you have an authority within a subject that will be as relevant to a potential reader months and years after the post was originally published. This doesn’t mean you have to be an expert, but if you can demonstrate that you have been able to do something successfully it is more likely that 1. You and your post will be taken seriously and 2. Your post is more likely to be shared by others who have followed your advice and achieved their own success with it. An evergreen post needs to be easy to read and follow and the end result appear achievable.
Topics to Consider When Creating Evergreen Content
Remember that some of these will feed into each other and not all will be relevant to your style, but I’ve had success with lots of these ideas.
1. How To’s. These can cover almost anything: creating or making something, decluttering and cleaning, developing health and fitness routines, recipes, planning and/or hosting a party or event, travel and packing tips, self-care, happiness. Remember to be specific in your topic and aim it at a particular target audience.
2. Listicles. A positive list of reasons why your reader should do something beneficial, with proof of your own experiences and results will always be popular.
3. Checklists. A step-by-step plan, which could be linked with a How To are useful. Often these are created in the form of infographics that are hugely popular on places like Pinterest.
4. Lessons Learned or Mistakes Made. Give your advice based on your own experiences. When I got married I created a post about what I did that saved lots of money during the process, along with further ideas as to what I could have done in hindsight to save even more. ‘Things I Wish I’d Have Known When…’
5. A Glossary on a topic that readers can constantly refer back to.
6. The History or Origin of something. The beauty of this is that the past history of something will not change.
7. Beginners Guides. This goes back to my original point about being an authority in a topic.
8. A Series of Tutorials. Having a ‘Part 1, Part 2’ style of posts that are all linked into each other will encourage more than one of your posts to be seen.
9. Interviews. If you don’t feel confident enough to offer advice about something but really want to write about it, interview a leading authority within a topic about their past experiences.
10. The Pros and Cons of something.
11. Time Specific Posts that can be shared at specific points within the year. ‘How to Survive the January Blues’ and ‘How to Save Money on Christmas Presents’ start seeing lots more views from November to the end of January every year on my blog.
Things to Remember when Creating Evergreen Content
Your evergreen content needs to be of high quality, and therefore will take a much longer amount of time to create. It’s totally worth it.
Evergreen posts need to have a timeless quality with something that the reader can take away from it.
Evergreen posts need to be easy to read and follow.
Your posts may need to be updated and refreshed occasionally and as you create more content you can link to more of your posts.
Share your evergreen posts regularly on social media.
Link your evergreen content in other posts – this post alone contains numerous examples of my previous evergreen posts.
What about you guys? Have you got any tips and ideas for creating evergreen content?
Want to follow me on social media? You can also find me on Twitter and Tumblr @suzie81blog, and don’t forget to check out my Facebook pagehttp://www.facebook.com/suzie81speaks, my Pinterest page http://www.pinterest.com/suzie81speaks and my Instagram page http://www.instagram.com/suzie81speaks.