In the world of social media, going viral is often seen as the ultimate goal. As a social media manager, I’ve had the privilege of working with clients who have experienced this phenomenon, albeit in vastly different ways. Two completely different cases stand out for me, each offering valuable insights into the complexities of viral content.
One of my clients experienced the more stereotypical viral post – an immediate surge in views and engagement, only to see it plummet just as quickly within a few days. The other saw a more gradual build-up of attention, where one viral video led to another, creating a snowball effect that continued to gain momentum over time.
Those of you who follow the blog regularly will know about The Bloke – my partner-in-crime of the last 6 1/2 years. What you probably don’t know is that The Bloke, as well as being my best friend (and now my fiance after he proposed outside a 13th Century Scottish castle earlier in the year – the boy done good!), he is also a fantastic landscape, nature and urban photographer.
Suzie Speaks 
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