Creating a Social Media Strategy and Checklist for Your Blog

Creating a Social Media Strategy and Checklist for Your Blog

One of my biggest blogging regrets (and I’ve said this many times), is the amount of time that I completely ignored my social in the first few years of publishing my posts. My social media accounts are now responsible for about 75% of my daily traffic, have introduced me to thousands of bloggers all over the world and enabled me to build up my own little business within the blogging community.

Social media is by far the most powerful tool we have as bloggers at our disposal, and developing a strategy that utilises it effectively can potentially take a blog to the next level, often with minimum effort, with the added bonus being that most things are completely free! And once everything is set up, it’s fairly quick and easy to update! 

But where to start? Most of us already have a social media account for connecting with family and friends, whether it be Facebook, Twitter, Pinterest, Snapchat and/or Instagram to name but a few, but even the suggestion of using these as a promotional tool sends many bloggers into a confusing spiral. Continue reading

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Social media management, advertising and blog consultation services

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Stats

At the time of publishing, Suzie Speaks has received over 1,000,000 views. Here are my readership stats:

WordPress: 11,000 +
Twitter: 8,900
Facebook: 800 +
Pinterest: 9200 +

Of all of the blogging regrets that I have, my lack of knowledge when developing my blog and hesitation when setting up my social media accounts are the biggest. Why? Continue reading

Useful Twitter Hashtags for Bloggers

Useful twitter hashtags for bloggers

What is a Hashtag?

A hashtag, put simply, is a label or category that allows others to find something within a specific theme or content and are primarily used on Twitter and Instagram. Once you have copied a URL or used the share button on a post, hashtags can be used to direct your post towards the people you want to read them. On Twitter you can use a hashtag for everything – #cats, #dogs, #football, #sandwiches – but as a blogger the main focus is to use categories that will gain interest in your content and grow your readership and traffic.

Using Trending Hashtags

Trending hashtags are the most popular things on Twitter at a particular moment in time  and at several points in the last few years I have written a post about a topic while it was trending, with immediate effect on my traffic once it was posted.

You can find the trending hashtags in your search section of Twitter – the 20 most popular ones will automatically appear. If something is trending, take the opportunity to base a post around a hashtag and tweet it out. Continue reading

Why I’m Stepping Away From #SundayBlogShare

‘You fighting with people on Twitter again I see.’

My bloggy friend sent me a message on Facebook. It’s nothing new – she’s seen me go through this numerous times in recent months…

In Nov 2014 I decided to start a sharing link-up on Twitter for bloggers. It wasn’t an original idea – I’d been participating in #MondayBlogs run by @RachelintheOC (who was and has always been incredibly supportive) for a while and adopted a similar idea, but on a Sunday instead. After searching through different hashtags I decided upon the name #SundayBlogShare as this was something that hadn’t been used before. The invitation was open for any blogger to tweet out their blog links using the hashtag, and then I would retweet them, hopefully encouraging others to do the same. I created a set of easy-to-follow instructions, which was essentially keep it to blog posts only, no etsy, Amazon, inspirational quotes etc and if you’re sharing a link then retweet and interact with others. Continue reading

Boost Your Blog and Social Media Using My Management Services!

Blog and social media management services

Of all of the blogging regrets that I have, my lack of knowledge when developing my blog and hesitation when setting up my social media accounts are the biggest. Why?

Because my social media is now responsible for HUNDREDS OF THOUSANDS of referrals of my total views.

The problem with social media is that, during the initial set-up in particular, it’s incredibly time consuming, even when using schedulers. Posting a blog post now doesn’t just involve pressing the publish button – I think about keywords, create a pinnable image for Pinterest and then pin it, tweet it using specific hashtags, stumble it, share it on Flipboard and then share it again into specific Facebook groups. I then use my BoardBooster Pinterest scheduler to incorporate my latest post. How, when and where I share it will depend on the specific day and time so that they get the maximum audience. Continue reading

The Online Power of a Squirrel…

The Bloke is an avid photographer. He particularly likes wildlife, architectural and landscape photography and his pictures are utterly fantastic – we can be in the same place at the same time, photographing the same thing and he always manages to create something beautiful and artistic with seemingly very little effort. I’m so proud of him, and extremely jealous of his skills.

However, there’s one particular thing that he has an affinity for…

Squirrels.

Living in Birmingham, UK, we have an abundance of them and very little else. I’m enormously envious whenever I go on Instagram and see images of incredible wildlife in people’s back yards – I saw a racoon in Central Park a few months ago when we were on our honeymoon and that was honestly the first time I’ve ever seen one in real life… Perhaps I shouldn’t have stood there and yelled “oh my god it’s a raccoon!” at the top of my voice while pointing at the poor thing like a maniac, but it was a bigger deal to me than most. Continue reading

Smoke and Mirrors: How to Avoid Hating Your Blog in 2018

Blogging tips

A new year always begins with the same pattern in the blogging world. My emails, reader and social media feeds become filled with targets for the next twelve months and an influx of New Year’s Resolution bloggers will start to appear in the comment section on my blog or across various Facebook groups.

The next few weeks will be filled with an overwhelming amount of conflicting information and I can pretty much guarantee that most will disappear as quickly as they arrived. For some, the novelty of having a blog wears off pretty quickly. For others, there’s a disappointing realisation that thousands of views can’t be achieved simply by pressing the publish button.

However, for the ones that stick it out, it can become a minefield of self-doubt and, at times, a huge knock to their confidence in their writing abilities. Continue reading

Being Realistic About Gaining a Viral Post…

Viral post

… or Why You Should Lower Your Expectations.

In the online world, the idea of going ‘viral’ is a coveted goal. There are endless explanations as to what viral is, from having ten times your normal amount of traffic to suddenly having tens of thousands, hundreds of thousands and even millions of views.

The more time I spend on Pinterest, the more I see posts being shared around that focus on the whole viral nonsense: ‘How to Get Your Posts to Go Viral,’ ‘How to Have a Viral Post,’ How to Go Viral…’ Blah, blah, and again… blah. There seems to be a little obsession with it at the minute, and I get asked the same question all the time… Continue reading

Boost Your Twitter and Pinterest Stats with my Social Media Management

Pinterest and Twitter social media management

Of all of the blogging regrets that I have, my hesitation when setting up my social media accounts is the biggest. Why?

Because my social media is now responsible for HUNDREDS OF THOUSANDS of referrals of my total views.

The problem with social media is that, during the initial set-up in particular, it’s incredibly time consuming, even when using schedulers. Posting a blog post now doesn’t just involve pressing the publish button – I think about keywords, create a pinnable image for Pinterest and then pin it, tweet it using specific hashtags, stumble it, share it on Flipboard and then share it again into specific Facebook groups. I then use my BoardBooster Pinterest scheduler to incorporate my latest post. How, when and where I share it will depend on the specific day and time so that they get the maximum audience. Continue reading

Should You Self-Censor Your Personal Blog?

Should you self-censor your personal blog?

It’s common knowledge that employers will check social media pages during an interview process and things that are deemed inappropriate can have a potentially damaging impact on a candidates success when applying for a job. Similarly, there are endless stories of people who have had their employment terminated after posting something online. Social media has now become a part of our daily lives, to the point where are now teaching students in the education system about how to manage social media accounts appropriately.

It seems logical for me that blogs that are solely for the purpose of business should be handled in a professional, efficient and eloquent manner, in the same way you would expect someone in any profession to behave in person within the workplace. Continue reading